EE Gaming

Teaming up with Saatchi & Saatchi, I played a pivotal role in the launch of EE's Game Store campaign, leveraging Unreal Engine's powerful 3D creation tool to create an immersive experience for gamers. Inspired by some of the world's most beloved titles like Fortnite, our campaign was tailor-made for the gaming community. My responsibilities ranged from conceptualizing logo designs and layout solutions for DOOH and OOH assets to crafting bespoke in-game graphics for the new playable EE Fortnite map. Through meticulous attention to detail and a deep understanding of gamer culture, our campaign resonated with audiences and garnered significant attention.