Subway

In a landmark moment for Subway in the UK and Ireland, I played a pivotal role in spearheading one of the most expansive marketing campaigns in the brand's nearly 25-year history. With a strategic focus on multi-media channels, including TV, VOD, OOH, PR, and social platforms, our campaign made waves across the region. From concept development to execution, my contributions ensured that Subway's message reached audiences far and wide, driving unprecedented levels of engagement and brand visibility. This milestone campaign not only showcased Subway's commitment to innovation but also exemplified my ability to deliver impactful marketing solutions on a grand scale.

John Lewis - Waitrose

Partnering with Waitrose and Saatchi & Saatchi, I played a pivotal role in launching the dynamic marketing campaign for the innovative Japan Menyū range. My role was to help create the press and DOOH & OOH assets for the campaign. By infusing the campaign with creativity and strategic insight, we successfully captured the essence of Japanese cuisine while driving engagement and awareness. This collaboration not only marked the beginning of a new relationship between John Lewis and Saatchi & Saatchi but also showcased my ability to deliver impactful design solutions.

EE Gaming

Teaming up with Saatchi & Saatchi, I played a pivotal role in the launch of EE's Game Store campaign, leveraging Unreal Engine's powerful 3D creation tool to create an immersive experience for gamers. Inspired by some of the world's most beloved titles like Fortnite, our campaign was tailor-made for the gaming community. My responsibilities ranged from conceptualizing logo designs and layout solutions for DOOH and OOH assets to crafting bespoke in-game graphics for the new playable EE Fortnite map. Through meticulous attention to detail and a deep understanding of gamer culture, our campaign resonated with audiences and garnered significant attention.

OVO

I had the privilege of contributing to the launch of OVO's Greener Energy campaign, a nationwide initiative aimed at promoting sustainable energy solutions. Spanning more than 2,600 screens nationwide, from digital 6-sheets to expansive formats in high-traffic areas like roadside, rail, and shopping centres, the campaign made a significant impact. My role in this endeavour involved creating graphic solutions for the national rollout, ensuring that the message of sustainability was communicated effectively to audiences everywhere. By marrying creativity with purpose, our campaign not only raised awareness about OVO's commitment to greener energy but also inspired individuals to take action towards a more sustainable future.

Tilly Sudsbury

Made in precious metals that are responsibly sourced, Tilly Sudsbury Jewellery brings a boldness to classic fine jewellery. I worked extensively with Tilly and was entrusted with the rebrand process of Tilly Sudsbury, including redesigning the logo and production of web and social materials.

Howdy x WHO

Work for Howdy (https://howdy-pardners.com) and the World Health Organization. A series of six animations on COVID-19 rehabilitation produced in English and Russian. I was bought on board to produce all animations for the project.

Otro

OTRO is a digital fan club with exclusive content created by the players. I was working with them on their social channels, as they were making the transition from a membership service to a YouTube content service. Otro wanted to move away from their old branding to something a bit more interactive. The concept was to take the white line from the football pitch and use it on dynamic and eye catching social assets.

Showreel 2024

Apps UP 2022

AppsUp 2022 is a global developer competition hosted by Huawei. My role was to head up branding the competition. There were three routes presented to the client. Here is some of the work from my two favourite routes.

Huawei Global Social Brand Refresh

I was asked to lead a small team to pitch a social brand refresh for Huawei's social channels. The challenge was to find a balance between the premium aesthetic and more human tone that could be conversational. We presented the client with some stylescapes to show some overall visual routes. Once the client has picked some routes they were comfortable with we started to explore some key visuals that we could use as our visual guide for future explorations.

Latent Goods

Latent Goods is an independent South London based clothing brand. I have been working with Latent Goods since its inception in 2010. Over the years we have been working collaboratively to represent South London culture through clothing and graphic design.

Huawei's Global Social Media Channels

Whilst working for Ignite I was responsible for creating and overseeing social assets for Huawei's global channels. Here is a handful of assets we made for the Huawei Mobile's social media channels