Partnering with Waitrose and Saatchi & Saatchi, I played a pivotal role in launching the dynamic marketing campaign for the innovative Japan Menyū range. My role was to help create the press and DOOH & OOH assets for the campaign. By infusing the campaign with creativity and strategic insight, we successfully captured the essence of Japanese cuisine while driving engagement and awareness. This collaboration not only marked the beginning of a new relationship between John Lewis and Saatchi & Saatchi but also showcased my ability to deliver impactful design solutions.