Subway

2023
Brand Refresh

In a landmark moment for Subway in the UK and Ireland, I played a pivotal role in spearheading one of the most expansive marketing campaigns in the brand's nearly 25-year history. With a strategic focus on multi-media channels, including TV, VOD, OOH, PR, and social platforms, our campaign made waves across the region. From concept development to execution, my contributions ensured that Subway's message reached audiences far and wide, driving unprecedented levels of engagement and brand visibility. This milestone campaign not only showcased Subway's commitment to innovation but also exemplified my ability to deliver impactful marketing solutions on a grand scale.